Robert Rifkin said he wants Great Neck Executive Care to provide Nassau County residents with the best possible caregiving services.
Whether for a senior citizen diagnosed with dementia or an accident victim, it is important to provide the best form of care possible, said Rifkin, who is the business’ owner.
“My goal with Executive Care is to be able to give a better quality of living to people,” he said. “There’s so much going on in this world, it’s such a nightmare.”
“I really, from the bottom of my heart, care about people,” Rifkin added. “I want to be able to do something that’s beneficial.”
Although it officially opened in July, Executive Care Great Neck had a ribbon-cutting ceremony on Friday to open its doors to the public and inform the community on the types of services it offers.
Rifkin said he left a successful career as a salesman for Cadillac to start Executive Care Great Neck with his wife, Mary, who previously worked as an office manager for a plastic surgeon in Manhattan.
He said he and his wife, who are also interested in getting involved with animal rescue efforts, discussed leaving their respective jobs to pursue a different route where they could have a positive impact on people’s lives.
“When I drop dead, I don’t need green money dropped in my coffin,” Rifkin said. “If I can help people out there and get them a better quality of life, that gives me a better quality of life.”
Executive Care Great Neck, which is located at 320 Northern Blvd., offers services including both live-in and hourly companion care, nursing home bedside services, incontinence care, mobility assistance, light housekeeping, meal preparation, laundry, shopping and other daily activity services, he said.
Rifkin said the business offers specialty care for patients with Alzheimer’s, dementia, multiple sclerosis, Parkinson’s disease, amyotrophic lateral sclerosis, also known as ALS, spine injuries, development disabilities and post-surgery patients.
Prospective caregivers, he said, undergo a screening process that includes a criminal background check, verification of references, employment history check and drug testing to ensure.
Rifkin, a Bayside resident, said for patients seeking care, a resident nurse on staff will perform an assessment on the patient’s needs and what Executive Care would be able to provide for the patient, all free of charge.
“If somebody calls us and says their mother has Alzheimer’s and needs somebody, we want to make sure we’re doing the proper management of everything that has to be done,” he said.
Rifkin added that the business follows up with patients to ensure proper care was given and that caregivers maintain a book where they document what they did with each patient.
He said opening the office in Great Neck was a good choice because of its accessibility through public transportation and parking availability.
“I happen to think Great Neck is a great area,” Rifkin said. “It’s a very good area for transportation and parking, and the landlord I have here is tremendous.”