The owners of Peloton had long thought that Manhasset would be a good fit for the growing chain an indoor exercise bicycle stores.
On Aug. 26, the owners got their wish with the opening of a Peloton store at The Gate at Manhasset, a shopping center just down the road from the Americana Manhasset.
“[We were] very interested in coming to Manhasset for more than a year,” said Tim Shannehan, Peloton’s Chief Revenue Officer. “[It is] a gorgeous store at the right location. We were really able to check off all the boxes.”
There is a “high awareness of boutique indoor fitness” in Manhasset, making it a prime spot for a Peloton location, Shannehan said.
“We think [our product] is the perfect product for families in Manhasset.” Shannehan said. “Our bullseye customer is 46 [years old], has kids, and [is someone] who can’t always get to the gym.”
Since the store opened in late August, it has already become one of Peloton’s top producing stores.
“Business is good,” Shannehan said. “We are very excited about it.”
The company, whose name comes from a cycling term used to describe the main group of riders in a cycling race, markets itself as “the only at home fitness solution for live and on-demand spin classes.”
Peloton’s main product is their indoor exercise bike, which Shannehan said “allows people the ultimate flexibility in working out whenever and wherever they want.”
The bike, which sells for $1,995, plus a $39 per month fee for unlimited access to Peloton’s cycling classes and contests, is designed so that it will not look out of place in the buyer’s home.
“[We try to] create a minimalist, aesthetic living room type of environment [in our store],” Shannehan said. “It allows people to see how the bike will look in their home.”
Riders have the opportunity to participate in 10-12 live classes a day with the bike, Shannehan said. Then, riders can see how they measure up to other participants in the class in a variety of categories, including calories burned, distance and heart rate.
Based in Chelsea in New York City, Peloton has 12 retail stores across the country, including in Los Angeles and Washington D.C.
Despite not having any plans to expand in Long Island, Shannehan said Peloton “plan[s] to be in Manhasset for a while.”
“We are open to getting involved in the community,” Shannehan said. “There is a strong community of riders in Manhasset, and we would like to run events in the store [and] partener with local businesses.”
