Today your future clients will most likely not know your personal friends,
business associates or any of your advocates, so having reviews and testimonials posted in the proper places allows those that don’t know you to have a clear picture painted of you and your business and truly your essence, what you represent and who you are as a Realtor.
I believe the longer the track record and length in business and the more positive comments, the more successful you will become and the more you will earn in real estate. Anyone can take a licensing class and pass the New York State exam, but those basic preliminary tests don’t teach or closely prepare you for the real test of the business in all the critical and crucial areas of knowledge and expertise needed to be learned.
Knowing how to consult your clienteles in negotiating, keeping within the state Department of State rules and regulations, as well as our local Multiple Listing Service rules and regulations too and creating a workable business plan, learning technology, knowledge of construction, heating, electrical and so many other facets of the business that the typical agent doesn’t know about or even understand. Consumers today, and especially the millennial crowd, demand and expect those in our business to be the most knowledgeable and experienced about all the aspects of our industry and all those things necessary to guide them from the start of showing property, to advising and consulting them (and not selling them vanilla if they need and want to purchase chocolate) and assist them with paperwork, suggestions for improvements of their prospective purchase and so much more to go through the process in as smooth a fashion with the least amount of stress and hassles possible.
For many, it is an extremely challenging process, but it must be learned, absorbed and applied to truly become a successful Realtor.
Having gone through additional classes and earning the Graduate of the Realtor Institute and Certified International Property Specialist designation prove that the Broker has exceeded and gone way beyond what is typically expected of someone in our industry. Moreover, it provides so much more in knowledge and proper practices with varied cultures to prove their expertise and worthiness and above-average earnings.
So when you are ready to sell, and begin the process of interviewing, don’t just get so impressed with a large company or all those million-dollar producers, because I have a secret, with prices at all-time highs, most of us are million-dollar producers, even if we have sold as little as one property.
Get impressed with those that have the greatest knowledge, expertise, credibility, straightforwardness, reliability, and consistency, follow up and above average reviews and testimonials to back up how good they really are as being an absolute requirement and necessity in the real estate business today. There is an old adage, if you fail to plan, then most assuredly you will plan to fail!
Philip A. Raices is the owner/Broker of Turn Key Real Estate at 3 Grace Ave. Suite 180 in Great Neck. He has earned designations as a Graduate of the Realtor Institute (G.R.I.) and also as a Certified International Property Specialist (C.I.P.S.). He can be reached by cell: (516)
647-4289 or by email: Phil@TurnKeyRealEstate.Com to answer any of your questions or concern