There is no need to say that texts are vital for your marketing campaigns. They indeed deliver a major bulk of information for the audience to know. However, according to Mind Tools, about 65% of the population are visual learners and, according to David Hyerle, about 90% of the information, that is consumed by our brain, is nothing but visual.
Given these numbers, it is safe to accept the fact, that no matter how meaningful the text is, your conversion rates might not skyrocket. This is because the readers ( potential clientele) will simply get bored with the amount of letters to consume, and not everybody loves to read at all. Therefore, it is natural that every geniusly written text information about your product MUST be adorned with high-quality visuals. Let’s look at the most effective representatives of visual content creation.
Videos
Funnel Science states that landing pages with videos on them bring up to 800% more conversions. Quite an impressive number for sure. People love watching videos. 62% of internet users give their preferences to consuming video content nowadays. Make sure to provide the video content that is relevant to what is offered in letters. Such content should align with the purpose of written text, enhance it and be the trigger for the viewer-reader to learn more.
Videos entertain while educating, bring reality closer and help the viewer to live through the experience that might be achieved via the use of the product or service. There are a number of tools to edit the video and make it look stylish and pleasant to the eyes. Crello is a graphic design software with professional templates that you might want to apply to creating videos for your texts.
Pictures
Pictures are classy visual content and keep being highly appreciated. It is OK to go a bit further than just simply posting a creatively edited, up-to-the content image. Make it move. No, it is not an animation. There are various apps that assist in creating a movement in the background of a still picture.
Infographics
Infographic visuals are very warmly welcomed when it comes to summing up in short quite an impressive volume of information. When there are a lot of sequencing, causes, and effects, numbers to review infographics will serve well. It is estimated that about 40% of the user engagement is brought for the brand since infographics are determined as the most perceived visual content information.
Screenshots
Screenshots might be referred to as a “serious” visual accompanying the written content. It is extremely useful to give explanations on the sets of instructions, it shows number correlations and how one thing appears out of another. It is good for demonstrating statistics and analytics. It is no brainer to create, however way too essential to help the reader process the information better.
Gifographics
Infographics plus animation combined turns into an interesting visual to be placed within the topic you reveal for your audience. People love to see some movement of entertaining elements that are the bearers of useful information. Looking at the information they provide, we get to memorize better and create the associative connection between ”seen” and “written”.
Funny visuals
Some humor is so appreciated when the topic requires a lot of concentration and processing of data, loaded with big-time serious matters. GIFs and memes, relevant to the topic, will give a reader some time to chill, recharge and move on with the content.
Quotes
Quotes accompanied with a picture of the author or collective authorship that helps to underpin the message of the written information has the potential to provide some authoritative opinion on the issue. Therefore it might help the reader to form his/her decision in favor of your brand.
Slideshows
This type of visuals may not be just an addition to mingle with the text, it might be usefully replacing some chunks of information, giving the reader a break from one-type of processing the material. The interactive moment of flipping slides involves the reader to be the “explorer” of the presented knowledge. Eyes love change and get to memorize better.
Flipbooks
Flipbooks are bright booklets that carry main information about the product or service, accompanied by the pictures of your brand. There are different apps developed to create such kind of visual material. It looks quite appealing to the reader and makes him/her want to be a part of what is shown on the flipping pages of a custom magazine.
Interactive visuals
If there are visual elements added to the article, where the is asked to be a participant of a certain experience ( custom calculators, 360-degree video tours, quizzes, polls) a complex information shared gets to be better processed and more attractive.
Conclusion
Asian proverb says that it is better to see something once than to hear about it a thousand times. Present-day marketing couldn’t agree more. Visuals get to stick for longer and get to be comprehended more efficiently. Descriptions of your product are memorable, but visual representation will evoke a stronger desire for action. As a result, higher rates of conversion are guaranteed. Isn’t it what it is all about in the first place?
