Dan Hess joins The NPD Group as chief product officer

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The NPD Group announced that Dan Hess has joined the company as chief product officer. In this role, Hess will lead global product development and management as the company continues to innovate with new data, technologies, and services in more markets worldwide.

Most recently, Hess was chief product officer at Comscore, where he led a global organization in the design, delivery, management and support of all company products and custom analysis services. Previously, he co-founded and led a startup that created an omnichannel predictive modeling and personalization platform and was later acquired by Catalina Marketing. Earlier in his career, Hess held various product, commercial, and operational leadership roles at Tribune Digital and IRI.

“Dan has a fantastic track record of aligning diverse technology and data assets, and unifying and inspiring global teams, to create products that meet market needs and delight clients,” said NPD Chief Executive Officer Karyn Schoenbart. “We are thrilled to have him on board to help drive NPD’s continued growth.”

“NPD has a legendary history of delivering measurement services, analytics, and insights that are indispensable to the industries we serve,” said Hess. “It’s truly a privilege for me to join the company’s leadership team and product organization to help craft and deliver the NPD portfolio of the future.”

Hess has served as an advisor to several technology and analytics startups, and as a speaker, analyst and advisor for numerous industry and academic organizations and media outlets. He holds a B.A. degree from the University of Rochester.

Submitted by The NPD Group.

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