Northwell Health, New York State’s largest health care provider and private employer, has selected StrawberryFrog to handle its branding, marketing and advertising account. The New York-based movement marketing, advertising and transformation company was chosen following a thorough review and vetting process conducted by Northwell with assistance from Accenture consultants.
“We’re excited to partner with StrawberryFrog as we enter the next phase of Northwell’s brand evolution as a nationally recognized clinical, academic and research enterprise,” said Ramon Soto, senior vice president and chief marketing and communications officer for Northwell Health. “With a proven track record of delivering movement marketing to leading brands, StrawberryFrog demonstrated outstanding insight and creative ability throughout the pitch process, enabling them to earn our business and trust.”
“A mere 3 ½ years after its rebrand, Northwell is truly one of the genuine iconic brands, building on the profound impact it has had on promoting vitality and improving the health of the more than two million people they treat every year throughout the New York area,” said StrawberryFrog Creative Chairman, Scott Goodson. “Northwell has an amazing leadership team, extraordinary talent and culture, and remarkable stories we’re genuinely excited to tap into. It is with great pride and privilege that we have the opportunity to further differentiate the brand with a modern marketing approach.”
With 23 hospitals and more than 750 outpatient locations, Northwell Health has a workforce of approximately 70,000, including 4,000 employed physicians and more than 16,000 nurses who leading the transformation of medicine, research and education.
StrawberryFrog is the world’s first movement marketing, advertising and transformation company. Based in the Empire State Building in New York City, StrawberryFrog has developed Movements for organizations such as SunTrust Bank, Google, and Emirates Airlines, and Walmart.
Submitted by Northwell Health System.
