André Taylor, chief executive of Taylor Insight Worldwide, a Manhasset-based, management consulting and leadership development firm, delivered a standing-room-only, sales workshop at the New York Business Expo, held this year at the Javits Center in Manhattan.
Taylor is a bestselling author, popular keynote speaker and frequent contributor to business news networks. More than 600 business people registered for his workshop, called, “Winning in Sales: The 7 Musts, Succeed in the Modern Game of Selling,” which kicked off the daylong expo aimed at helping entrepreneurs and local businesses with growth strategies.
“Selling will challenge you, frustrate you, educate you, and ultimately reward you, like no other skill and profession,” Taylor told the crowd. “Keep working at it, and growing.”
During the 60-minute workshop, Taylor, who began his career on Wall Street and was vice president of marketing and sales at Reuters Television before becoming an entrepreneur, described his own experiences, building his company, Interactive Sports, which was one of the Internet’s early successes, and the first company, to stream sports video online, to help professional sports teams replace video tape and digitally, analyze player performance.
“Our company was built on effective selling, and no matter what business you are in, you cannot escape the reality of needing to become better at this fundamental skill,” Taylor said.
During the question and answer session Taylor addressed many queries from the audience including, how to break through when prospects ignore or reject your overtures.
“You must become fully committed to serving your audience and addressing their needs. This is at the heart of sales effectiveness,” Taylor said. “Then, you must exercise creativity in using the many communication tools we have today to stay in front of prospects and clients.”
Holding up his iPhone, Taylor concluded, “I used to be in the media business, but now we have full media capability in our pockets. Find a compelling way to get the attention of your audience, and if that doesn’t work, show up.”
The expo brought out many local organizations in support of small businesses including, SCORE, the U.S. Small Business Administration, an New York Women’ Chamber of Commerce.
An event aimed at supporting Nassau and Suffolk businesses will be held on Long Island in May 2018.