We look after the editorial integrity of our content published on digital platforms. Our experts set high standards and inculcate healthy practices in:
Creating content
Choosing products
Evaluating brand partners
Using able and opt language
Approach representation
Historical context
Product Selection
We evaluate the products on different parameters before presenting them in our content. Our experts are adept at creating balanced and objective content demonstrating the correct information about the brands and products endorsed on our platform. Our editorial and business teams maintain a healthy separation at full length through:
Product reviews
Product roundups
Articles with shopping links
other necessary parameters
Brand and Product Vetting
Our experts ensure that the companies we endorse are worth our trust. Our vetting process takes the brand through a rigorous process before endorsing them through our content. A similar process is opted for the individual products to confirm brand integrity and product safety.