When Is The Best Time To Post On Instagram In 2022?

It has been more difficult to publish prominent photos on Instagram since Instagram updated its algorithm some years ago.  That said, users’ friends’ and family’s postings are given the highest priority, with less chance of business messages making it into their queues.

Posts containing hyperlinks, likely to lead users away from Instagram, are given less weight. Businesses that want to be successful on Instagram must know how to play the game.

The best time to post on Instagram is when individuals check their accounts, but not at the same time as most other Instagram users. Is there a pattern emerging as the best time of day?

Is There a Best Time of the Day for Instagram Posts?

Every company on Instagram has a distinct sweet spot, and every social media brand has a target demographic with distinct preferences. Nowadays, you can find numerorus online sites also known as private instgram viewers, that allows the users to stay anonymous while browsing instagram stories. 

However, don’t give up! Following a few tried-and-true guidelines may improve most social media marketing strategies. Posting at the right time of day is critical to getting the most out of the Instagram algorithm. A fresh post is more likely to appear at the top of a user’s feed than an older one if everything else is equal.

One of the fastest and simplest ways to improve a post’s chances of success is to increase its recency.  Even more vital is to define your Instagram marketing strategy’s objectives clearly.

Is your goal to raise awareness, increase participation, or increase traffic? What does it mean to achieve success, and have your postings done so before? Using your previous successes as a benchmark, you may determine when you should be publishing. Aim for more likes, comments, and shares on Instagram by posting during these times.

Thousands of Instagram posts from companies of all sizes were evaluated to arrive at these conclusions. Then, we contacted our research to back up this data. Here is a breakthrough of the best time to post on Instagram: 

  • 5 a.m. on Monday
  • On Tuesday, 6 a.m.
  • On Wednesdays, 6 a.m.
  • On Thursday, 5 a.m.
  • Friday morning, 6 a.m.
  • Saturday morning, 6 a.m.
  • On Sunday, 6 a.m.

When is The Best Time to Post on Instagram?

Our research also revealed that Saturday and Sunday are the greatest days to post on Instagram, with the highest average engagement happening at 6 a.m. on Sunday. On Wednesdays, 11 a.m. is also an ideal time to post on Instagram.

According to our research, Instagram users are most active in the middle of the week and around lunchtime. Why is that? It’s the ideal time to take a break from work or school and browse the web.  Weekends are often bad posting days because of the low levels of activity. We believe this is be

cause individuals are spending more time outdoors and less time browsing through Instagram. If so, how often are you planning to post? It’s important to know when to post on Instagram each day of the week, so we’ve included a breakdown.

The Day of the Week

Time for Posting

Sunday 7:00 PM
Monday 12:00 PM
Tuesday 09:00 PM
Wednesday 11:00 PM
Thursday 11:00 PM
Friday 02:00 PM
Saturday 09:00 PM

  You should publish at these peak hours if you’re just getting started on Instagram and don’t have a lot of previous data or follower insights to work with. We recommend modifying your posting frequency as your account grows to reflect the habits of your audience.

The Best Time to Post on Monday

On Mondays, 12:00 p.m. is the optimum time for posting on Instagram. Instagrammers seem to like getting their week started strong at work, and they will check Instagram for a break around 12:00 p.m.

The Best Time to Post on Tuesday

On Tuesday, the optimal time to post on Instagram is 9:00 a.m. Between 8 and 10 a.m., there is a lot of activity, but it peaks around 9 a.m.

The Best Time to Post on Wednesday

Instagram posts are most effective around 11:00 a.m. In addition, Wednesday is the busiest day of the week for most social media accounts.

The Best Time to Post on Thursday

On Thursdays, 12:00 p.m. is the optimum time for an Instagram post. High levels of participation may be expected throughout the 11:00 a.m. to 2:00 p.m. time frame on any weekday.

The Best Time to Post on Friday

Posting on Instagram around 2:00 p.m. on Fridays is the greatest time. From 7 a.m. until 2:00 p.m. on Fridays, there is a continuous level of activity.

The Best Time to Post on Saturday

Posting to Instagram at 9:00 a.m. on Saturdays works best. Don’t let people’s offline weekend activities distract you from grabbing those eyes!

The Best Time to Post on Sunday

On Sundays, 7:00 p.m. is the optimum time to post on Instagram. Sunday afternoons and evenings are often rather active in terms of conversation. From 12:00 p.m. until 8:00 p.m., everything stays the same.

Your Most Important Goal is Engagement with Posts

While every company is different, most want to increase the number of people who connect with their Instagram posts. Likes and comments are the most common forms of traditional Instagram interaction, and many users have lately started adding likes, shares, or DMs.

Afterward, you may include the forms above of Instagram interaction from side projects like Instagram Stories and IGTV. There is no longer a defining engagement feature, but all interactions involving your Instagram customers and your fans on social media are included.

According to research, the typical Instagram post is liked by 6,000 people on average. When you look at your personal Instagram data, it’s easy to lose faith in the platform. However, this is only the average, strongly impacted by viral pieces shared by social media influencers. 

Influencers also exaggerate the average number of comments on each Instagram post. . However, if popular videos are excluded from the computations, the median number of comments per video post drops to 4.

Focus on Creating Compelling Content

According to the data shown above, writing content only for the sake of it is a waste of time and resources. The performance and engagement rates of compelling material may be remarkable, and the time and effort it takes to produce mediocre material aren’t worth it.

However, you must also consider the time it takes to publish a post. You may be able to come up with some interesting ideas for blog posts. When shared at the incorrect moment, though, your message will be lost.

A lack of visibility prevents people from giving it their approval, sharing it with others, or leaving comments. Instagram has seen much great stuff go without a trace over the years simply because people didn’t have the chance to view it. With the new Instagram algorithm, this is even more important.

When to Upload Instagram Reels

Our research shows that Reels have a 300 percent greater engagement rate than ordinary videos on Instagram, so posting them anytime is a no-brainer. We’ve found that Monday through Thursday, between 9 a.m. and 12 p.m., is the ideal time to publish Instagram Reels.

Tips for Identifying the Optimal Time of Day to Post on Instagram

Analyze Your Top-Performing Posts

Take a step back and ask yourself whether your primary goal is to raise customer awareness or create a sense of community. Your strategy for posting on Instagram may differ depending on your objectives. Which postings have received the most engagement in the past, and why?

Are these postings different from the ones that are getting less attention? What do the stats reveal about the most engaging material you’ve created? In this circumstance, the most accurate sources of information are your own Instagram statistics and analytics.  We recommend analyzing the best times and days of the week to publish to Instagram based on your previous results.

Your social media postings from the last 30 days are examined to determine the average number of views or interactions each day and hour. You may then pick the best time periods for your account based on your performance objectives.

Ensure to Look up the Best Time to Connect With Your Audience

Next, check your statistics to see when your followers are most active on your social media accounts. Marketers must be familiar with their target demographics. A collegiate sports fan’s Instagram use may differ from a tech CEO who wakes up at 4 a.m. every morning.

Check the Timezone of Your Followers

Your rivals may be doing similar calculations and tests to yours, depending on your industry. You may learn from others’ successes and failures by doing social listening or even a thorough social, competitive analysis.

The hour mark is a good time to publish for many businesses. Post a few minutes before or after the:00 to avoid the competition. Even on the same day of the week and at the same time of day, Instagram engagement might differ.

The fact that 6 a.m. is featured on this list may surprise some of you. Since most individuals check their phones as soon as they get up throughout the work week, this is the explanation.

Individuals are more inclined to check their Instagram early in the morning on Monday through Friday than on the weekend. It is possible that even on a Monday, people rush to start the week and don’t have time to look at Instagram before leaving for work.

Post at a Time That Is Convenient for Your Audience

Posting at 3 a.m. may be the best option if you have a worldwide audience or are located outside the “normal” time zones. Consider automating your Instagram posts instead of putting up some genuinely horrific alerts. Using an Instagram scheduler is a great way to ensure your posts go up at the proper time every day.

Continually Show Up in the Long Run

To fully benefit from this information about your target audience, you must publish in an organized manner. It’s possible that publishing a few hours sooner than normal won’t result in a noticeable increase in traffic. Over time, though, regular use of the data will provide results. It’s easier for your audience to appreciate and interact with your content if they’re used to seeing it on their feeds. Your Instagram presence helps develop trust, credibility, and deeper connections with your followers. In the end, Instagram’s algorithm and your bottom line notice when you have a real relationship with your audience.

Rest Periods Throughout the Working Day

It’s common for individuals to check their Instagram accounts while on the clock, especially during lunch. People’s enthusiasm for their job begins to wane in the afternoon, and many turn to Instagram instead. Less important is to stick to a strict publishing schedule when your audience is scattered across many time zones. Even if it’s not your time zone, you should use the time zone of your intended audience when determining when to publish on Instagram. Choose a time of day when most of your followers are just waking up and getting prepared for the day if you want to post anything on Instagram in the morning.

Focus on Who You’re Trying to Reach

It’s OK to stick to the “best practice” publishing schedule. However, if your account’s target audience differs from the conventional target audience, these publishing timings are moot. You’ll need a business account to get the most out of your Instagram Insights. It’s possible to observe when your followers are most engaged on Instagram by going to the Followers section of Insights on Instagram. Organizing your posting routines in this manner makes perfect sense. Later, for example, provides information on when your Instagram followers are online.  

A Step by Step Guide to Find the Best Time to Post on Instagram for Your Brand

It doesn’t have to be difficult to determine when your brand’s Instagram posts perform best. There are two things you’ll need to keep in mind. You are likely to be noticed when you have the most followers on the platform. When they are most likely to use your product or service. You can next test and optimize your ideal publishing timings using these two data points. Now, let’s look at how to determine the optimal times for you to post on social media.

  • Find Out When Your Instagram Followers Are Most Active

Instagram’s analytics can show you when your most loyal fans visit the social media platform. You may see this information by clicking the Insights tab for business accounts, and the Insights button may be found on the business account’s profile page under the Account Details heading. You may then click on Insights to see data split down by content, activity, and the audience engaging with it. For an in-depth look into your followers, go to the Audience tab and look at information like their location, demographics (such as what age bracket they fall into), and gender. You may switch between hours and days to see when they’re most active. Instagram Insights provides information about your last seven days’ worth of followers. Remember that your Instagram account only displays data for the last seven days. It’s a good start, but it’s not much. Remember that exceptional events and seasonal behavior might influence data from such a short period.

  • Consider What Style of Information Would Be Most Appropriate at Such Times

For one sort of Instagram post, the ideal time is at a different time of day. And you likely have a variety of stuff to choose from. Make a hypothesis at this point. You are the only one who understands who you’re trying to reach. Is it during the day or night that they are working on the issue you solve? Do they think about you when it makes sense?

  • Create a Social Media Strategy to Test Your Hypothesis

Knowing when your followers are online and what material they’re most likely interested in allows you to tailor your posts accordingly. An Instagram posting plan may be put into practice for a specified time, such as three weeks. Assume you’re in charge of a gym’s Instagram account. Our research suggests that different sorts of material, posted at various times throughout the day, can interest your fans. It’s a good idea to think about what time of day your fans want to hear from you.

In the afternoon, when people’s energy is fading, or in the morning, when they have to decide between going to the gym and sleeping in, your gym’s followers may be seeking healthy motivation. Students might benefit from being reminded of forthcoming class schedules. Alternatively, you may want to publish material encouraging people to come to your gym on Tuesdays and Thursdays, which are often less crowded.

The amount of times each day you post is entirely up to you, and the less you publish, the higher the influence you’ll have once you figure out when to post. As a bonus, don’t forget to include hashtags depending on the days of the week. After a few weeks of experimenting with your Instagram posting schedule, you’ll know which material resonates with your audience and at what times. 

  • Analyze your results

Then, you may fine-tune your timetable to make it even more effective. If a piece of content is doing well, stick with it; if it isn’t, switch it around. What is the location of the data that you need? The Posts tab in the Insights section of your business account on Instagram displays engagement figures for each post. In your Instagram Insights, click on the Posts tab and look for engagement statistics. With Buffer’s analytics, getting your hands on a treasure trove of information is easier than ever.

The interactions for each post are shown side by side so you can get a sense of how your followers received each post. If you’re marketing a gym on Instagram, for example, you could see a spike in your early morning posts but a drop in engagement in your late afternoon posts even though many of your followers were online at the time. You may experiment with publishing a different kind of material at that time to see what your afternoon audience reacts to most positively.

  • Keep Experimenting With Different Durations

Your posting history is used to calculate your post performance metrics. So, check your best timings around once a month, and experiment with fresh times now and again. This allows you to keep gaining insights into your users and their social media usage. Brands may target particular periods of the day by pre-planning their posts.

In contrast, Laura prefers to make her posts. She posts on Instagram between 10:00 a.m. and 2:00 p.m. Eastern Time on weekdays to get exposure.

Is it possible that your social media posts won’t appear in your followers’ feeds if you don’t update regularly? That is not always the case. Analytical data can determine the optimal time of day down to the hour; therefore, posting at the optimum time of day, every time, is critical to getting the most interaction.

For this purpose, you may use a social media management tool such as sprout social. Even yet, the period immediately before or after this particular moment is generally very fortunate. Although it’s not ideal, posting within a range might have a good impact.

FAQs About When Is The Best Time To Post On Instagram? 

  • Are nighttime Instagram posts acceptable?

Posting to Instagram late at night, on the other hand, is unlikely to attract the largest audience possible. The optimum time to post on Instagram is between mid-morning and early afternoon, according to most research. This is only a general guideline, after all. It doesn’t matter what time of day you publish if your account’s target audience is different from the normal one. Also, keep in mind the various time zones. It may be advisable to publish at night if you have an international audience.

  • To post on Instagram, at what hour of the day is the worst time?

Posting on Instagram between 1 a.m. and 5 a.m. is the worst time if you want to attract “regular” people. However, this has been the subject of considerable debate in the scientific community. Posts between 2 a.m. on Tuesday and 5 a.m. on Friday yielded the best results later in the week. We discovered that content published at 5 a.m. on Tuesdays and Thursdays received the most attention. What matters most is who you’re targeting and when they’re most likely to be on the internet.

  • Is it inappropriate to post on Instagram on a Monday?

Even on the same day of the week and during the same time of day, Instagram engagement might differ. Early in the morning on weekdays, people are more inclined to check their Instagram accounts. On the other hand, Mondays might be less active since individuals are hurrying to get the week started and don’t have as much time to check their Instagram feeds before they go to work.

  • Is it a good idea to post on Instagram every day?

While it’s usually a good idea to have consistent engagement on Instagram, overdoing it may quickly become an issue. Publishing often is more crucial than posting at a given time. If you provide new material at regular intervals, your Instagram audience will become accustomed to seeing it. At the very least, you should try to upload something new every day. It’s not uncommon for businesses to post 30 times a day. Ideally, you’d want to see a few postings from your followers every day.

  • Is there a limit to how many posts you can make on Instagram?

Instagram, for the most part, does not have a posting restriction. There is no limit to the number of posts that you may create. While Instagram has constraints on account activity, it is still possible to use the service to its full potential. Every day, it limits the number of people you may follow and unfollow to 200. More than 180-200 comments each day is the daily limit set by Instagram. They also become irritated when the same remark is repeatedly posted.

Conclusion: When Should I post On Social Media In 2022? 

The best time to post on Instagram and different social media platforms depends on your target audience. It is evident to respect the time zone of your own audience and the daily posting times. to get the most consistent engagement, you need to analyze your audience, have posting schedules, stay active online, and create compelling content.  

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