Do you spend a lot of time watching Vlog and get inspired by it? You also know that you have it in yourself to become a vlogger but don’t know where to start? Then you are at the right place. This think-piece will tell you everything that you need to know about vlogging.
So, let’s begin!
Preparation is a must, and ad-hoc work is never good
If you have decided to be a vlogger, you need to have the right kind of preparation. This begins with an ample amount of research. A statistic showed that close to 44% of Internet users watch Vlogs. So, you will definitely come across a lot of Vlog channels!
Take this as a learning curve and start finding out about the niche they are spending their time into, and how they are developing such content.
You may also find about your interests and taste, and based on that create a niche of your own. Once this is done, start brainstorming ideas for the topics you’d love to cover and get started.
Create a channel and make a buzz around it!
Once the fresh ideas and niche are in place, you need to create a YouTube channel with your desired name. To get viewership, promote this channel over all your personal social media platforms like Facebook or Instagram. You can send a WhatsApp broadcast to everyone in your contact list asking them to follow your YouTube channel.
Apart from that, to take it a step ahead, you can also create relevant teaser and promotion material, regarding the vlog and upload it on these channels linking it to your YouTube channel. These things help in creating the buzz about your channel!
Buy right equipment to shoot professional-looking videos
Apart from getting the content, the thumbnail, and everything else right, the most important thing is the right equipment for shooting the video. You can start with a mobile phone with a good camera, a tripod, and a stabilizer.
Still, if you have a greater budget, you must invest in a professional camera and camera equipment to create high-quality videos. For people with smaller budgets, you can go for some smartphone lens attachment or any other viable alternative for professional cameras.
It also boils down to your editing
Once you have recorded the vlog, you must edit it until it looks perfect to you. The edit can either make or break your Vlog. There are a lot of video editors available online that can help you with this task. You can do multiple things to make it look interesting like add music to your Vlog according to the theme of the content or even cut some scenes that seem non-relevant to you.
Once this is done, you can also edit the thumbnail, in-video animation, etc., which will make the video exciting and fun for people to watch. You can put in other effects of light, and other visual effects, to retain the watch time of your audience.
Prepare a strategy for the Content.
Your content has to be relevant and significant. You definitely can’t vlog about beauty products on a traveling channel. This also has to be backed with consistency, otherwise, you will lose on followers.
A vlogging strategy requires a lot of research and determination, and you need to be equipped with a calendar full of ideas to back that up. You will also need to think about healthy brand collaborations, and guest-appearances to make your Vlog interesting.
Look at ways for viral promotion.
Content is the king, and it is the only way in which you can make your vlogs go viral. So, what is viral content? When you talk about trending topics, it categorizes as viral content.
You can work on recent trends and also work on social issues, to stay relevant. You can also create mini-series about major events across the globe.
How can you monetize the content?
Once you are getting traction, monetizing the content is the most important challenge. You can go for brand collaborations and tie-up with products and services relevant to your niche. You can also play it safe and go for products that are used by all, like mobiles and headphones, watches, etc.
Thus, if you want to make big money in the vlogging business, consider this article as your holy grail and practice all of these right from day one.
